Case Study: A Cut Above Tree Service

Turning a Day's Work into a Lasting Brand Story

A neat pile of cut limbs on the grass, showing the successful and clean removal of branches from the maple tree by A Cut Above Tree Service.

Character and expertise are the foundations of trust for a local service company. The chance to capture both was presented by this project for 'A Cut Above Tree Service' in West Michigan. The objective was to turn a single tree trimming job into a potent, evergreen marketing tool by going beyond a straightforward service description and crafting a feature article with lots of photos that tells the tale of owner Ricky Hovey's craftsmanship.

The Challenge: From a Tree to a Tale

How can you produce engaging content for a practical industry like tree care? Finding the human story within the work was just as difficult as documenting it. The aim was to develop a story that would not only highlight the company's extensive offerings but also establish a personal rapport with prospective clients by emphasizing the knowledge and active involvement of its proprietor, Ricky Hovey.

"A lot of companies can cut off a branch or get rid of a stump, but this local, owner-run business does a lot more."

The A Cut Above Tree Service work truck and equipment, ready on-site, representing the company's professional and prepared approach to tree removal.
Ricky Hovey of A Cut Above Tree Service expertly uses a chainsaw to make a precise cut on a large tree branch, showcasing his professional skill.

"To maintain these significant properties, you require a true forestry partner—not just a trimming service."

"You can be sure that whoever is quoting you is also the one who knows how to do the job correctly and is aware of all the specifics."

Safely elevated in a boom lift, owner Ricky Hovey prepares to work on a large maple tree, demonstrating the professional equipment used by A Cut Above Tree Service.

The Impact: An Evergreen Marketing Asset

The final product serves as a multipurpose marketing tool. It functions as a comprehensive service manual, a solid recommendation, and a professional example. By capturing the authentic story of a local craftsman, I created a durable asset that enhances the "A Cut Above" brand and can attract new clients for years to come. This project shows that a compelling story is the best growth tool for any company.