Making the Invisible Work Visible

A successful website is a product of deliberate strategy, not luck. The work that makes a website professional, secure, and visible to Google, Bing, and Yahoo often happens in the background. We believe in complete transparency, which is why we’ve created this guide to the comprehensive services included in every project.

Phase 1: Technical Foundation

Technical SEO & Schema Markup

  • What it is: This is the behind-the-scenes code work that tells search engines precisely what your website is about. We implement Schema Markup to label your business, services, and location so search engines can accurately display your information.

  • Why it’s in the price: This is a specialized, expert skill that is crucial for a business's online visibility. Without it, even a beautiful website struggles to rank effectively and get noticed.

Email Deliverability & DMARC

  • What it is: We configure your DNS records (DMARC, SPF, and DKIM) to ensure your business emails are delivered to client inboxes and not their spam folders.

  • Why it’s in the price: A business that can't reliably communicate with its clients is a business that loses money and reputation. We handle this technical setup to ensure your email is secure and trusted by all providers.

DNS & Domain Configuration

  • What it is: This is the foundational setup of your website's online address. We configure your DNS records to ensure your domain is securely and reliably connected to your hosting platform.

  • Why it’s in the price: This is the most crucial technical step. A misconfigured domain can lead to website downtime, broken links, and a complete loss of business access. We ensure your website is stable and always online.

Phase 2: Security & Customization

E-commerce Integration

  • What it is: This is the setup of an optional online store. We configure the store, payment gateways, and shipping options to ensure your clients can securely and easily sell products on their website.

  • Why it’s in the price: E-commerce is a completely separate project that requires a specialized skill set. The cost of this service reflects the time and expertise needed to create a secure and functional online store.

Mobile & Desktop Optimization

  • What it is: We create two distinct designs—one for desktop and one for mobile. This ensures your website is visually perfect and fully functional on any device, providing a clean user experience.

  • Why it’s in the price: This is not a standard template feature. We use advanced design techniques and custom CSS to create two separate, tailored layouts, which is essential for a modern, high-quality website.

Custom Code Injection & Advanced Setup

  • What it is: This covers the specialized coding you add to the site's front-end and footer. This custom code controls non-standard functionality, such as separating the mobile/desktop layouts and securing social sharing images.

  • Why it’s in the price: This is the highest level of technical customization. It ensures your website has unique, expert-level features that are not available in a generic template.