Frequently Asked Questions
Your questions, answered. Here you'll find information about our process, services, and philosophy. If your question isn't answered here, please don't hesitate to contact us directly.
General Questions
What is ScáthSolas Media and what do you do?
ScáthSolas Media is a creative services company dedicated to helping businesses and individuals tell their most compelling stories. We specialize in three core areas: building professional brand identities, developing goal-oriented **content marketing and strategy**, and creating heartfelt legacy tributes. Our mission is to bring your vision from shadow into the light through strategic design and narrative craft.
What does your name, "Scáth Solas," mean?
"Scáth" and "Solas" are Irish words for "Shadow" and "Light." This name is the heart of our philosophy. We believe that brilliant ideas, powerful brands, and meaningful stories often exist in the shadows, waiting for the right partner to help them shine. Our entire process is about illuminating the unseen potential in every project we undertake.
Who are your services for?
Our services are for anyone who believes in the power of a great story. This includes new entrepreneurs needing a complete brand identity, established businesses looking to elevate their content, individuals seeking to build a personal brand, and families wishing to honor the life of a loved one with a beautiful, dignified tribute.
What is the first step to working together?
The first step is always a conversation. Every project begins with a complimentary, no-obligation consultation where we can discuss your goals, understand your vision, and see if we are the right fit for each other. You can schedule this by reaching out through our Contact Page.
Brand Identity & Design
I'm just starting my business. Is it too early for a professional brand identity?
It's never too early. In fact, the very beginning is the perfect time. A strong, professional brand identity is a foundation, not a decoration. It ensures that from day one, your business looks credible, builds trust with your audience, and communicates your value clearly. Starting with a strategic brand identity is one of the best investments you can make in your long-term success.
What do I actually receive at the end of a branding project?
You receive a complete brand toolkit. This includes your final logo in all necessary formats (for web and print), your defined color palette with exact color codes, and your typography suite. Most importantly, you receive a comprehensive Brand Style Guide—a PDF document that acts as your brand's instruction manual, ensuring you can apply your new identity consistently and professionally everywhere.
I'm not sure what a "Color Palette & Typography System" is. Can you explain?
Think of it as your brand's official wardrobe and voice. A color palette is the specific set of colors that will be used in your logo, on your website, and in your marketing. Typography is the curated set of fonts that define your brand's personality—whether it's modern and clean, or traditional and elegant. Together, they create a consistent and recognizable look and feel.
Content Marketing & Strategy
Why is having a blog or articles so important?
A blog is your brand's most powerful tool for building authority and trust. It's your dedicated space to share your expertise, answer your customers' questions, and tell your brand's story in depth. Strategically written articles not only provide value to your readers but also dramatically improve your website's visibility on search engines like Google, attracting new clients over time.
Can you write in my specific brand's voice?
Absolutely. A key part of our process is "Brand Voice & Tone Development." We work closely with you to understand your brand's personality, your audience, and how you want to sound. Our goal is to craft content that is not just well-written, but sounds authentically like *you*.
Do you handle Search Engine Optimization (SEO)?
Yes. SEO is a fundamental part of our content creation process. We write content that is not only engaging for human readers but is also structured and optimized with relevant keywords to be easily understood and ranked by search engines. Our goal is to create content that serves your audience and drives organic growth.
Legacy Storytelling
This is a very difficult time for my family. What is the process like?
We understand completely. Our entire process is designed to be a gentle, compassionate, and unhurried partnership. It begins with a quiet conversation where we listen deeply to the memories you want to share. We move at a pace that feels comfortable for you, and every step is handled with the utmost care and respect. Our role is to lift the burden of finding the right words, not to add to it.
What is the difference between a standard obituary and your tribute service?
A standard obituary typically lists the facts of a life. Our Legacy Storytelling service aims to capture the *essence* of a life. We go beyond dates and names to weave a rich, in-depth narrative that celebrates a person's unique personality, their passions, their humor, and the lasting impact they made. It is a creative, beautiful, and deeply personal tribute.
Will the stories our family shares be kept confidential?
Yes, absolutely and without exception. Confidentiality is our most sacred trust. All personal stories, family details, and materials you share are treated with the highest level of privacy and will never be shared without your explicit, written consent.
Can the final tribute be shared publicly on your website?
Yes, we offer the option to feature the final, approved tribute in a special "Legacy Showcase" section of our website. This can be a beautiful way to share your loved one's story with a wider circle of family and friends. However, this is a choice that belongs entirely to you. Our default position is complete and total privacy. A tribute will only ever be shared publicly with the explicit, enthusiastic, and written permission of the commissioning family.